Our icon set is built with a distinct look and consistent style, using characteristics from the block IOWA:. Search the PDF index by keyword or browse by category to find the icons you're looking for. Then use the category and icon label as reference for finding the individual files in the downloadable set. Download Icon Index. Available in black, gold, and reversed colors. Other colorways can be created by a designer using approved brand colors.
Download one-color icon set. Available in black with gold accents. Download two-color icon set. Highlights and lines are a useful way to create emphasis or hierarchy within headlines and display text. Styles can be set up within Adobe InDesign to help make them consistent. Download sample style sheet. Use highlights to emphasize display text and improve legibility over photography.
Using black and gold highlights visually intertwines our brand colors with our messages. Visually representing data can play an important role in communicating clearly with our audiences. From presenting casual information graphics to detailed research data, the styling used for charts and graphs must support our overall visual identity.
Use bar graphs to compare one data point versus another or to track changes over time. Bar graphs demonstrate large differences better than small ones. Use donut and pie charts to compare parts of a whole. Aesthetically, donut charts are preferred within our visual identity and offer the ability to show more than one data set in the same chart.
Use line graphs to display small changes in a trend over time. Use heavy line weights for better visual density of our black-and-gold color palette, generally 2 to 4 points. Download our printable visual identity poster to use as a quick reference guide to some of our most important identity elements. Download Poster. Skip to main content. Graphic elements. Textures and patterns Textures and patterns, in combination with photography and other design elements, can create dynamic and engaging visuals that add depth to design layouts.
Brain rock. Iconography Icons can represent complex or detailed content in a way that helps audiences process information and can enrich sparse content by giving it greater substance without being verbose. Enhance content by creating visual interest. Do not use icons as a central or large graphic element. Icons should only be used to supplement a fact, header, or text block. They should not be used as the primary visual. You are here Home. Other file types will prompt you to download the file and view it on your machine.
Common reasons you cannot view a file: Your Instructor has restricted access to that file. Adobe Acrobat is not installed on your machine. Your browser is not fully compatible with ICON. Mobile web browsers may not be able to display all types of media in ICON. Learn more about compatible web browsers here. The file has downloaded to your workstation and must be opened from within a particular software program, such as Microsoft Excel.
Do a Search for the file on your workstation; then start up the relevant software and open the file from within it.
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